Gold is rare, beautiful and unique. It has been treasured as a store of value for thousands of years, and is an important and secure asset. Paper currencies come and go, but gold endures. It has maintained its long term value, and is not directly affected by the economic policies of individual countries.
A Safe Haven
Completely free of credit risk, gold has always been a secure refuge in unsettled times. Its ‘safe haven’ attributes attract wise investors.
Managing Wealth
Gold has proven to be an effective way to manage wealth and for over 200 years the price of gold has kept pace with inflation – making it an excellent hedge against inflation. In 1999, Alan Greenspan, then Chairman of the Federal Reserve Board of the United States of America, said: "Gold still represents the ultimate form of payment in the world."
Effective Performance
Another important reason to invest in gold is its consistent delivery within a portfolio of assets. Its performance tends to move independently of other investments and of key economic indicators. Even a small weighting of gold in an investment portfolio can help reduce overall risk.
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